The Power of Three

An up-close and personal chat with NUDESTIX founders reveals they are better together and attest, it is a NUDE world, after all.

By Silvana Longo

It has been eight years since the launch of NUDESTIX.

As we approach this milestone - we thought we would catch up with the founders and reminisce about the early days, reflect on the journey that has spread NUDESTIX love to 34 countries and the brand’s plans for the future as it widens its scope and evolves while staying true to its no-fuss, minimalist roots.

I mean at this point, does anyone remember what it was like before minimalist, multi-tasking beauty on-the-go products simplified and improved our lives? Perhaps, we don’t even want to… Jenny Frankel, mother of then two teenage daughters certainly does though! The veteran chemical engineer, known for creating innovative beauty products for top Canadian cosmetic companies for more than 20 years, took the time to observe and listen to the beauty needs of her Millennial and Gen-Z daughters. A new “less is more,” easy-to-apply, varying shades of nude appeal was on the horizon and yet at the time, beauty brands were distinctly divided between beautiful skincare brands and makeup artistry brands. Inevitably, a newcomer to the beauty scene was overwhelmed and under-served. What to do? Being a visionary, chockfull of marketing ingenuity, Jenny set out to fill a white space in the market. Besides an easy, effortless, beauty-as-a-lifestyle approach on the wish list, both daughters Taylor, a Millennial and Ally, a Gen-Zer who preferred a five minute makeup routine over a labour-intensive one, also expected more from a beauty brand. “They wanted a brand to stand for something,” and being raised in the beauty business, “they were uber conscientious of what goes on your skin.” This meant Clean Makeup; high-quality, good-for-your-skin ingredients devoid of parabens or sulphates, cruelty-free makeup as well as incorporating eco-conscious practices, every step of the way. No green-washing here! The sustainability plea and love for the planet were achieved thanks to the reusable, multi-functional recyclable tin as the brand’s iconic packaging, conceptualized by Ally.

GETTING SOCIAL & INDUSTRY RECOGNITION

@nudestix If you’re new here, it’s nice to meet you!! Xx @Taylor Frankel #storytime #grwm #nudestix #businessstory #founder ♬ original sound - Nudestix

Inspired and mentored simultaneously, this trinity of muses and mavens launched NUDESTIX cream-based pencils in the UK and North America in 2014. Social media was quickly becoming the go-to place for youth to connect, learn, engage and share beauty tips. Taylor, the Chief Brand Officer and spokesperson, along with her younger sister Ally, a recent medical graduate, who acts as the Medical Advisor for NUDESTIX and NUDESKIN were (and are) the faces be