About us

NUDESTIX is the brainchild of sisters Ally and Taylor Frankel (as well as their chemical engineer mother, Jenny Frankel), who love all-out natural makeup, opting for that barely-there look with only a touch of color to accentuate their finest features. After explaining that current makeup brands and collections simply don’t appeal to their no-nonsense attitude, they created NUDESTIX. NUDESTIX believes that your natural skin should thrive, and that you only need to cover here and there to get that perfectly, “go nude but better” look. 

OUR MISSION

"I believe the 'natural look' works well for every face. We're all born with our own unique look. When it comes to makeup, a little goes a long way. A dot here and a smudge there does the trick. Nudestix is all about embracing the beautiful in you." xx Ally

"I've always believed in a wash of color, so out with the crazy colors and in with the nudes. Out with the bag overflowing with compacts and brushes and in with simple makeup crayons for the face, eyes, lips and even cheeks. I think makeup should be easy, fast and—above all—fun! Nudestix is about effortless beauty - it's 'no-makeup' makeup you just draw and smudge on for perfection in an instant." xx Taylor

OUR PROMISE

The best part about our beauty brand is that it’s 100% easy, multi-tasking, fun and skin-loving ! At NUDESTIX, we believe a huge part of maintaining a truly natural makeup look is using good-for-your skin ingredients in shades for our global community of #babebosses. We know how much our #BabeBosses value a clean makeup routine; that’s why we make sure all of our products are paraben-free, gluten-free, cruelty-free with vegan options. Plus, our tin packaging is not only chic and made for the makeup lover on-the-go with a built-in mirror, but it’s also totally reusable — perfect for every eco-conscious #BabeBoss.

Our promise is to deliver the best beauty products for #gonudebutbetter look by using clean, luxurious, award-winning formulas without sacrificing the quality, performance or look of your makeup look. Wave goodbye to unnecessary ingredients and steps and say hello to a makeup brand that you can feel great about.

NUDE TRUTH

What does the Nude Truth Mean to us?

NUDE TRUTH

What does the Nude Truth Mean to us?

MEET THE FRANKELS

Meet Jenny, Taylor and Ally Frankel, the chic, savvy, female founders of Nudestix.

Taylor

Taylor

Taylor Frankel is one of the savvy female founders behind NUDESTIX and NUDESKIN.Embodying the easy-going ideals of the millennial generation. Taylor actively serves as the Chief Brand Officer and brand spokesperson for the brand. She helps oversees the overall brand vision and creative for both the NUDESTIX and NUDESKIN teams.

Ally

Ally

Ally, Co-Founder and Chief Inspiration Officer of Nudestix, is the spirit of Generation Z and understands the need for natural makeup in the current age of sustainability. The younger Frankel sister is drawn to effortless, easy-to-use, cruelty-free cosmetics that accentuate natural beauty.

Jenny

Jenny

Jenny, Founder and President of Nudestix, is a chemical engineer with over two decades of experience developing beauty products. In her 20 years working in the cosmetics industry, Jenny has worked as a product developer for MAC — and co-founded the successful makeup brand Cover FX before going on to create Nudestix with Taylor and Ally.